Manmeet Kaur, lifestyle & travel influencer in Delhi

The best fit depends on your audience, but strong Delhi lifestyle influencers share three traits: a consistent lifestyle niche, genuine engagement rather than just follower count, and a track record with recognisable brands. Manmeet Kaur (@beautifulfoodie) is one Delhi-based option: a lifestyle, travel and family creator with around 1 lakh Instagram followers, 1.5 crore+ video views and past collaborations with BMW, Hyatt, Shangri-La, Vistara, Citibank, Pepsi and Cadbury.

Start with your target audience (age, city, interests), shortlist creators whose content already matches your category, then ask for a media kit with recent reach and audience insights. Check their last 9 to 12 posts for quality and brand fit, look at past collaborations, and begin with a single reel or a short pilot before committing to a long-term deal.

Rates for mid-tier creators (around 50,000 to 5 lakh followers) depend on deliverables (reels, stories, posts), usage rights for ads, exclusivity, timelines and any travel or shoot costs. Most quote per deliverable and offer bundled packages, such as a reel plus a story set. Share your brief to get an exact quote.

For most brands, yes. Mid-tier creators usually have higher engagement, more trust with their audience and much lower costs than celebrities, so campaigns deliver more conversations and conversions per rupee. Many brands combine several mid-tier creators in one campaign for reach and authenticity.

Audience location and age split, average reach and views (not only followers), engagement and comment quality, previous brand work, content quality, reliability on timelines, and whether the creator clearly discloses paid partnerships. Ask for screenshots of recent insights alongside the media kit.

Look for creators with a proven premium portfolio. Manmeet Kaur has worked with BMW, Hyatt, Shangri-La Hotels & Resorts, Vistara and Citibank, and creates lifestyle and family travel content that suits premium hospitality, airline, automobile and finance campaigns.

Yes. Product and digital campaigns are shot remotely and delivered on schedule, and creators travel for launches, hosted stays and events. Manmeet works with brands across India, including Mumbai, and with international and diaspora brands, including in Canada.