The best lifestyle influencers in Mumbai in 2026 include fashion names Juhi Godambe and Aashna Shroff, comedians Kusha Kapila, Dolly Singh and Prajakta Koli, beauty creator Ankush Bahuguna, family travel creator Shifa Merchant and luxury voice Shashank Sanghvi. Match the creator's niche and audience to your category before you look at reach.
Mumbai is where a large share of India's creator economy lives, so a search for lifestyle influencers here returns hundreds of names. This list narrows it to ten creators who are based in Mumbai and cover distinct parts of lifestyle content: fashion, home, comedy, beauty, family travel, luxury and menswear.
The list is in no particular order and reflects what we could verify as of November 2026. We picked creators who appear across several independent sources, such as news coverage, interviews and creator databases, and whose base and handle we could confirm. We leave out follower counts and fees because both change often; ask for a current media kit before you decide.
| # | Creator | Known for | Best for (brand categories) | |
|---|---|---|---|---|
| 1 | Juhi Godambe | @juhigodambe | Polished fashion and travel content, luxury styling | Fashion, accessories, luxury, travel, beauty |
| 2 | Aashna Shroff | @aashnashroff | Dressing up and romanticising everyday life; home content | Fashion, home decor, beauty, festive wear |
| 3 | Kusha Kapila | @kushakapila | Character comedy and sharp social observation | Fashion, beauty, OTT and entertainment, D2C launches |
| 4 | Dolly Singh | @dollysingh | Relatable characters, style and self-directed shorts | Fashion, beauty, tech, youth brands |
| 5 | Prajakta Koli | @mostlysane | MostlySane; relatable sketches and conversations | Youth brands, education, books, social campaigns |
| 6 | Ankush Bahuguna | @ankushbahuguna | Gender-inclusive makeup and beauty with humour | Beauty, skincare, grooming, fashion |
| 7 | Shereen Sikka Bharwani | @shereenlovebug | Love and Other Bugs; long-running Mumbai style blog | Fashion, bridal and festive, beauty |
| 8 | Shifa Merchant | @sassyshifsays | Family travel and mom life with a young child | Hotels and tourism, kids and baby, family brands |
| 9 | Shashank Sanghvi | @iamshashh | Upscale hotels, travel and premium menswear | Luxury hotels, automobiles, watches, menswear |
| 10 | Usaamah Siddique | @usaamahsiddique | Tailored menswear and styling inspiration | Menswear, grooming, accessories, footwear |
1. Juhi Godambe (@juhigodambe)
Juhi Godambe is one of Mumbai's longest-standing fashion creators, with a feed that moves between runway-level styling, travel and everyday luxury. She posts frequently and her visuals are consistently polished, which suits brands that care about how a product looks in a premium setting. Her audience follows her for outfit ideas, travel inspiration and a confident personal style. She is a strong fit for fashion and accessories labels, beauty, luxury launches and travel or hospitality campaigns that need aspirational, high-finish content from a recognised Mumbai name.
2. Aashna Shroff (@aashnashroff)
Aashna Shroff describes her content as dressing up and romanticising life, and her Instagram does exactly that: fashion, beauty and home moments shot with a soft, editorial eye. She has been creating from Mumbai for years and her bio also points to a home venture, so interiors and decor sit naturally alongside fashion. She suits fashion and festive-wear brands, beauty and skincare, home decor and lifestyle products that want warm, aspirational storytelling rather than hard selling.
3. Kusha Kapila (@kushakapila)
Kusha Kapila moved from Delhi to Mumbai as her work expanded into film and streaming, and she remains one of India's sharpest character comedians online. Her sketches and satirical takes on fashion, class and city life are widely shared, and she also runs her own shapewear brand. She suits fashion and beauty brands, OTT and entertainment launches, and D2C products that want humour and cultural relevance. Brief her on the idea and let her shape the execution; her voice is the value.
4. Dolly Singh (@dollysingh)
Dolly Singh is a Mumbai-based creator known for comic characters, relatable everyday sketches and a strong personal style. In recent years she has also written and directed her own short films, including work on social themes, and in 2025 she was named among Instagram's Rings award winners. Her audience is young, urban and engaged. She is a good fit for fashion and beauty brands, consumer tech, and youth-focused campaigns that want storytelling with a point of view.
5. Prajakta Koli (@mostlysane)
Prajakta Koli, known online as MostlySane, grew up in Thane and built her career in Mumbai, first in radio and then on YouTube. Her content is relatable comedy and conversation, and she has since moved into acting and published a novel. She is one of India's most recognisable digital creators and is known for advocacy on social causes. She suits youth brands, education and books, entertainment launches and social-impact campaigns that need trust as well as reach.
6. Ankush Bahuguna (@ankushbahuguna)
Ankush Bahuguna is a Mumbai-based creator who became known for makeup for men and gender-inclusive beauty, delivered with plenty of humour. He posts as @ankushbahuguna, with @ankushbahuguna as a secondary account. His content covers makeup tutorials, styling and travel, and he has represented Indian creators at international beauty events. He suits beauty, skincare, grooming and fashion brands, particularly those that want to reach a broad audience or challenge old ideas about who wears makeup.
7. Shereen Sikka Bharwani (@shereenlovebug)
Shereen Sikka Bharwani is behind Love and Other Bugs, one of Mumbai's early fashion blogs, and posts on Instagram as @shereenlovebug. Her content covers fashion, beauty, wedding and festive dressing, and personal lifestyle, with the confidence of someone who has watched the creator industry grow from the blog era. She is a sensible pick for fashion labels, bridal and festive collections, and beauty brands that want an experienced, credible style voice from Mumbai.
8. Shifa Merchant (@sassyshifsays)
Shifa Merchant posts as @sassyshifsays and has shifted from fashion blogging to family travel and motherhood content made with her family. Her bio describes chasing horizons while raising a little global citizen, and her feed mixes travel vlogs, family-friendly stays, beauty and everyday mom life from Mumbai. She suits hotels and tourism boards, kids and baby brands, family-friendly airlines and holiday products, and lifestyle brands that want to reach parents who travel.
9. Shashank Sanghvi (@iamshashh)
Shashank Sanghvi is a South Mumbai-based creator focused on premium travel, upscale hotels, watches, cars and menswear. His content is aspirational and detail-oriented, and he also co-creates travel content on YouTube as The Offbeat Couple. He suits luxury hotels and resorts, automobile and watch brands, premium menswear and travel services that want an affluent, male-skewing audience and well-produced visual storytelling.
10. Usaamah Siddique (@usaamahsiddique)
Usaamah Siddique is a Mumbai-based menswear creator known for tailored looks, smart-casual styling and clear outfit inspiration for Indian men. His feed is a useful counterweight to the many women-led lifestyle accounts in the city, and his content works well for brands that want to show product in a styled, wearable way. He suits menswear and ethnic wear labels, grooming, footwear, eyewear and accessories brands targeting young professional men.
How we chose these creators
We began with creators who repeatedly appear in Mumbai lifestyle round-ups, fashion and entertainment press, and creator databases, then checked each one's handle, current base and recent activity. Several well-known names were dropped because they have moved out of Mumbai or because we could not confirm their current base.
We also aimed for a useful spread. Comedy-led creators bring reach and cultural relevance; fashion and beauty creators bring product storytelling; family and luxury creators bring specific, valuable audiences. The list includes both women and men, and creators at different stages, from early bloggers to newer voices. No one paid to be included.
How to choose the right creator from this list
A good fit matters more than the biggest number. Before you shortlist, decide what you need:
- Product storytelling: fashion and beauty creators such as Juhi Godambe, Aashna Shroff, Shereen Sikka Bharwani and Ankush Bahuguna show products well and explain them clearly.
- Reach and cultural relevance: comedy-led creators like Kusha Kapila, Dolly Singh and Prajakta Koli can make a campaign travel, but give them creative room.
- Specific audiences: Shifa Merchant reaches travelling parents; Shashank Sanghvi and Usaamah Siddique reach affluent and style-conscious men.
Ask for audience location, age and gender splits, plus examples of past branded work. Agree usage rights and ASCI disclosure in writing. Our guides on choosing a lifestyle influencer in India, micro vs mid-tier vs macro influencers and reading an influencer media kit will help you compare options. For a national view, see the best lifestyle influencers in India.
If you are planning several collaborations in the city, our page on influencer collaborations in Mumbai explains how we work with brands there.
Running a pan-India campaign and need a Delhi voice too? See Delhi lifestyle creator Manmeet Kaur's media kit.