The best Indian influencers in Canada in 2026 include comedian Jus Reign in Ontario, Vancouver beauty creator Gurnaz Kaur, Surrey dance duo OGBhangralicious, Yukon bhangra artist Gurdeep Pandher, Toronto food voices Vijaya Selvaraju and MissFoodieTO, Vancouver chef Vikram Vij and Brampton family creator Tina Singh. Choose by city, language and niche, not just reach.
Canada's Indian and Punjabi community is large, close-knit and highly active online, especially across the Greater Toronto Area and Brampton, and in Surrey and Vancouver. For brands, that means a generation of creators who can speak to South Asian Canadians in English, Punjabi or Hindi, and who also have wide mainstream Canadian reach.
This list is in no particular order and reflects what we could verify as of November 2026. We included Indian-origin and Punjabi creators with a clear connection to Canada, covering comedy, beauty, dance, writing, food and family life. Each creator appears in several independent sources, such as Canadian news coverage, interviews, publishers or their own websites. We do not quote follower counts or fees; ask for current figures directly.
| # | Creator | Known for | Best for (brand categories) | |
|---|---|---|---|---|
| 1 | Jasmeet Raina (Jus Reign) | @jusreign | Sketch comedy on Sikh and Punjabi family life; Late Bloomer on Crave | Entertainment, telecom, food and beverage, youth brands |
| 2 | Gurnaz Kaur | @itsgurnaz | Vancouver creator and actor; beauty, skits and Punjabi storytelling | Beauty, skincare, fashion, events and emceeing |
| 3 | Amreen and Swarndeep Gill (OGBhangralicious) | @ogbhangralicious | Surrey siblings; bhangra-meets-hip-hop dance and social satire | Music, festivals, community and wellness campaigns |
| 4 | Gurdeep Pandher | @gurdeeppandher | Yukon bhangra artist dancing in snow and wilderness | Tourism, outdoor brands, public campaigns, inclusion |
| 5 | Humble the Poet | @humblethepoet | Toronto-raised author of Unlearn and UnAnxious | Books, wellness, mental health, education |
| 6 | Rupi Kaur | @rupikaur_ | Brampton-raised poet behind Milk and Honey | Publishing, arts, culture and women-led brands |
| 7 | Vikram Vij | @chefvikramvij | Vancouver chef behind Vij's; TV judge and cookbook author | Premium food, grocery, kitchenware, hospitality |
| 8 | Vijaya Selvaraju | @vijayaselvaraju | Toronto cooking expert; Indian Food Is Easy | Grocery, spices, appliances, food TV and media |
| 9 | Shriya Agnihotri (MissFoodieTO) | @missfoodieto | Vegetarian and vegan restaurant finds in Toronto and abroad | Restaurants, plant-based brands, delivery apps |
| 10 | Tina Singh | @thetinasingh | Brampton family vlogger; founder of Sikh Helmets | Family, kids, sports and safety, festive campaigns |
1. Jasmeet Raina (Jus Reign) (@jusreign)
Jasmeet Raina, known online as Jus Reign, is one of the original Punjabi-Canadian YouTube comedians, with years of sketches about Sikh family life, aunties, weddings and growing up between cultures. He went on to create and star in Late Bloomer on Crave, a comedy series set in the Toronto suburbs and loosely based on his own life. His Instagram remains active. He suits entertainment and streaming launches, telecom, food and beverage, and youth-focused brands that want humour with genuine cultural insight.
2. Gurnaz Kaur (@itsgurnaz)
Gurnaz Kaur is a Vancouver-based creator, actor and emcee who started with comedy skits on Vine and built her audience on Instagram, YouTube and TikTok. Her content mixes beauty tutorials and makeup artistry with humour, motivational reflections and stories about growing up as a first-generation Canadian, often in Punjabi. That combination makes her a strong fit for beauty and skincare brands, fashion, South Asian wedding and festive campaigns, and live events that need an energetic host.
3. Amreen and Swarndeep Gill (OGBhangralicious) (@ogbhangralicious)
OGBhangralicious is the Surrey, British Columbia sibling duo Amreen and Swarndeep Gill. Their videos blend bhangra and Punjabi folk dance with hip-hop, and their comedy sketches take on outdated attitudes in parts of the community, from gender roles to mental health. They have also made dance tutorials on YouTube. They suit music and festival promotions, community organisations, wellness and mental-health campaigns, and brands that want joyful, high-energy Punjabi content with a message.
4. Gurdeep Pandher (@gurdeeppandher)
Gurdeep Pandher is a bhangra artist and educator based in the Yukon, known for dancing in snow, forests and frozen lakes. His videos promote joy, inclusion and connection across cultures, and he runs workshops and online classes. He has collaborated with public bodies and community groups and appeared on CBC Canada Reads. He is an excellent fit for Canadian tourism, outdoor and winter brands, public-sector and inclusion campaigns, and any brand that wants warm, uplifting content with a strong sense of place.
5. Humble the Poet (@humblethepoet)
Humble the Poet is the pen name of Kanwer Singh, a Toronto-raised Sikh writer and spoken-word artist. He is the author of books including Unlearn, How to Be Love(d) and UnAnxious, and his social content focuses on emotional resilience, identity and self-awareness. He also speaks at events. He suits publishers, wellness and mental-health brands, education, and campaigns aimed at young South Asian audiences who want thoughtful, values-led content rather than hard selling.
6. Rupi Kaur (@rupikaur_)
Rupi Kaur was born in Punjab, grew up in Brampton and became one of the best-known poets of her generation by sharing short poems and line drawings on Instagram. Her books, beginning with the self-published Milk and Honey, reached readers around the world, and she also performs her poetry live. She is not a typical sponsored-content creator, but she is a significant Indo-Canadian voice for publishing, arts and culture partnerships, and for women-led brands with a clear purpose.
7. Vikram Vij (@chefvikramvij)
Vikram Vij is the Vancouver chef and restaurateur behind Vij's, which opened in 1994 and helped shape how Canadians think about Indian food. He has appeared as a judge and guest on Canadian food television, served a season on Dragons' Den, and written several cookbooks. His Instagram mixes recipes, restaurant life and food stories. He suits premium Indian food and grocery brands, kitchenware, hospitality and tourism partners, and campaigns that want an established culinary authority.
8. Vijaya Selvaraju (@vijayaselvaraju)
Vijaya Selvaraju is a Toronto-based cooking expert whose family roots are in Chennai. She has been a regular cooking guest on Canadian daytime television, co-hosted Gusto TV's One World Kitchen and hosted food content for Tastemade. Her cookbook, Indian Food Is Easy, reflects her approach: simple, weeknight-friendly Indian cooking. She suits grocery chains, spice and pantry brands, kitchen appliances and media partners that want to make Indian cooking feel accessible to Canadian households.
9. Shriya Agnihotri (MissFoodieTO) (@missfoodieto)
Shriya Agnihotri runs MissFoodieTO on Instagram, TikTok and YouTube from Toronto. Raised vegetarian in an Indian household, she focuses on vegetarian and vegan food finds in the city and on her travels, with practical tips such as where mixed-diet couples can eat well. She creates alongside her work as a social worker. She suits Toronto restaurants and cafes, plant-based and vegetarian food brands, delivery apps and city experiences that want a trusted, local South Asian voice.
10. Tina Singh (@thetinasingh)
Tina Singh is a Brampton-based creator who began vlogging family life as a video diary and now shares parenting, Sikh and South Asian traditions, festivals and everyday life in a first-generation Canadian family. A former occupational therapist, she also founded Sikh Helmets, which makes multisport helmets designed to fit over a patka. She suits family and kids brands, sports and safety products, festive campaigns around Diwali and Vaisakhi, and brands that want an authentic parent's perspective.
How we chose these creators
We started from Canadian and Indian media coverage of South Asian creators, publisher and broadcaster profiles, and creator databases, then confirmed each person's handle, Canadian connection and content focus. We dropped well-known names who are now based outside Canada, and anyone we could not verify.
We also aimed for range. A Canadian campaign for South Asian audiences often needs a comedy voice for reach, a food or family voice for trust, and a cultural voice for meaning. So the list spans Ontario, British Columbia and the Yukon, men and women, solo creators and a duo, and both digital-first creators and established authors and chefs. Nobody paid to be included.
How to choose the right creator from this list
Start with the audience you need, then the format:
- City and province matter: the GTA and Brampton audience is different from Surrey and Vancouver. Ask creators for audience location split by city, and by country, because many Indo-Canadian creators also have large followings in India.
- Language: decide whether your message lands best in English, Punjabi or a mix. Gurnaz Kaur and OGBhangralicious work comfortably in Punjabi; Vijaya Selvaraju and MissFoodieTO speak to a broad English-speaking audience.
- Festivals and moments: Diwali, Vaisakhi, Lohri and wedding season are natural windows. Plan briefs well ahead.
- Compliance: follow Canadian Ad Standards disclosure rules, and agree usage rights in writing.
Our guides to how Canadian brands can reach Indian and Punjabi audiences, influencer content usage rights and Toronto and the GTA for Indian families add useful context. For campaigns that bridge India and Canada, see our page on working with an Indian influencer for Canada.
Need a creator who connects both markets? Manmeet Kaur is a Delhi-based lifestyle and family creator who has lived in and created content from Canada; see how she works with Canadian brands.