The best beauty influencers in India in 2026 include Shreya Jain, Debasree Banerjee, Ankush Bahuguna, Mrunal Panchal, Parul Garg, Dr. Aanchal, Aashna Shroff, Nagma Mirajkar, Siddharth Batra and Tarini Peshawaria. Between them they cover makeup tutorials, bridal artistry, dermatologist-led skincare, men's grooming and honest product reviews, so brands can match the creator to the claim they need to make.
Beauty is the category where audiences are most sceptical and most loyal at the same time. People will happily buy a serum because a creator they trust uses it, but they can spot a forced review instantly. That makes creator selection more important here than almost anywhere else.
This list is in no particular order and reflects the scene as of November 2026. We included makeup creators, a professional makeup artist and educator, a practising dermatologist, skincare reviewers and two male creators who have helped normalise makeup and skincare for men. Each name and handle was cross-checked across several independent sources. We have not listed follower counts or fees, because both change quickly; confirm current numbers with the creator or their team.
| # | Creator | Known for | Best for (brand categories) | |
|---|---|---|---|---|
| 1 | Shreya Jain | @shreyajain26 | Makeup tutorials, product reviews | Makeup, skincare, haircare, mass and masstige beauty |
| 2 | Debasree Banerjee | @debasreee | Makeup looks, conscious beauty, yoga | Cruelty-free beauty, skincare, wellness |
| 3 | Ankush Bahuguna | @ankushbahuguna | Makeup looks, humour, normalising makeup for men | Makeup, skincare, inclusive beauty, fashion |
| 4 | Mrunal Panchal | @mrunu | Vibrant, experimental makeup | Colour cosmetics, youth beauty, nail and hair |
| 5 | Parul Garg | @parulgargmakeup | Bridal and occasion makeup, masterclasses | Professional makeup, bridal, skin prep, tools |
| 6 | Dr. Aanchal | @dr.aanchal.md | Skin and hair education, myth-busting | Skincare, sunscreen, haircare, dermocosmetics |
| 7 | Aashna Shroff | @aashnashroff | Polished beauty, dressing up, home | Premium beauty, fragrance, fashion, home |
| 8 | Nagma Mirajkar | @nagmamirajkar | Relatable sketches, beauty and fashion | Mass beauty, fashion, personal care, D2C |
| 9 | Siddharth Batra | @siddharth93batra | Men's style, grooming, open skincare talk | Men's grooming, skincare, fashion, fragrance |
| 10 | Tarini Peshawaria | @tarinipeshawaria | Skincare routines, honest reviews | Skincare, wellness, haircare, personal care |
1. Shreya Jain (@shreyajain26)
Shreya Jain is a Delhi-based beauty creator and one of the longest-running names in Indian beauty content on YouTube and Instagram. Her bio promises a daily dose of beauty, makeup and skincare, and her content delivers exactly that: tutorials, product comparisons, reviews and trend breakdowns that are easy for beginners to follow. She is a reliable choice for makeup, skincare and haircare launches, especially mass and masstige brands that want clear product demonstration and a large, engaged North Indian audience.
2. Debasree Banerjee (@debasreee)
Debasree Banerjee has been creating beauty content for more than 12 years and splits her time between Mumbai and Bengaluru. Her feed combines makeup, lifestyle and yoga, and she is a certified RYT 200 yoga teacher. She has long been associated with conscious and cruelty-free beauty. She suits cruelty-free and clean beauty brands, skincare, and wellness or yoga-adjacent products that want a mature, credible voice with an audience that values informed choices.
3. Ankush Bahuguna (@ankushbahuguna)
Ankush Bahuguna is a Mumbai-based creator whose mix of comedy, lifestyle and makeup has made him one of India's most recognised male beauty voices. His makeup content is skilled and playful, and he has spoken openly about wanting makeup to feel normal for anyone who enjoys it. His work has taken him to international beauty events. He is an excellent fit for inclusive beauty brands, makeup launches, skincare and fashion campaigns that want entertainment value and a broad, young audience.
4. Mrunal Panchal (@mrunu)
Mrunal Panchal is a Mumbai-based creator who started with lip-sync videos and moved into makeup, where she became known for bold, colourful and experimental looks. Her content is popular with younger audiences who enjoy trying trends, bright eyeshadow and playful transformations. She suits colour cosmetics, nail, hair accessory and youth-focused beauty brands, as well as launch campaigns that need eye-catching reels to stand out in a crowded feed.
5. Parul Garg (@parulgargmakeup)
Parul Garg is a Gurugram-based makeup artist, educator and entrepreneur with her own studio. She is known for bridal and special-occasion makeup and for teaching technique, so her videos are useful to both everyday users and aspiring artists. Her professional credibility makes her a strong fit for professional makeup lines, foundations and base products, brushes and tools, skin prep, and wedding-season campaigns where brands need to prove that a product performs on camera and lasts through a long function.
6. Dr. Aanchal (@dr.aanchal.md)
Dr. Aanchal is an MBBS, MD dermatologist based in Surat who describes herself as a skin educator and myth buster. Her content explains skin and hair concerns, ingredients and routines in plain language, and corrects popular misconceptions she sees online. She also runs a podcast. She is a strong fit for dermocosmetic, sunscreen, active-ingredient skincare and haircare brands that need evidence-led education, provided the brief respects medical credibility and avoids exaggerated claims.
7. Aashna Shroff (@aashnashroff)
Aashna Shroff is a Mumbai-based creator whose content sits between beauty, fashion and lifestyle, summed up in her bio as dressing up and romanticising life. She shares makeup, hair, skincare and outfit content with a soft, polished aesthetic, and has also built a home brand. She suits premium and luxury beauty, fragrance, haircare, fashion and home brands that want aspirational content with a refined finish rather than heavy product demonstration.
8. Nagma Mirajkar (@nagmamirajkar)
Nagma Mirajkar is a Mumbai-based creator who mixes beauty, fashion and lifestyle with relatable short sketches, and has also appeared on reality television. Media coverage has highlighted her as the first Indian content creator to walk the runway at London Fashion Week. Her blend of entertainment and beauty gives her wide reach among young audiences. She suits mass beauty, personal care, fashion and D2C brands looking for scale, a friendly tone and content that feels native to Reels.
9. Siddharth Batra (@siddharth93batra)
Siddharth Batra is a Delhi-based creator covering fashion, beauty and grooming, and is often cited among Indian male creators breaking stereotypes about men using skincare and makeup. He has spoken openly about dealing with acne, which makes his skincare content feel honest and practical. He is a good fit for men's grooming, skincare, fragrance and fashion brands, and for gender-neutral beauty brands that want to reach men without sticking to old-fashioned ideas of masculinity.
10. Tarini Peshawaria (@tarinipeshawaria)
Tarini Peshawaria is a Mumbai-based creator who shares her views on beauty and wellness through calm, storytelling-led content. She is best known for skincare: routine ideas, ingredient-led recommendations and reviews of which products are worth buying, including homegrown Indian brands. Her considered tone builds trust with an audience that researches before buying. She suits skincare, wellness, haircare and premium personal care brands, and campaigns aimed at women balancing busy routines.
How we chose these creators
We assessed each creator on five things: consistency (regular, recent posting), audience fit (makeup lovers, skincare researchers, brides-to-be or men new to grooming), content quality (clear demonstration, good lighting and editing), professionalism (a record of working responsibly with brands) and relevance to beauty marketing in 2026. Every name, handle and base city was verified across multiple independent sources, including news features, interviews and industry databases.
No creator paid to be included in this list. We do not quote follower counts, fees or specific partnerships for these creators, since they change often and should be confirmed with the creator directly.
How to choose the right creator from this list
In beauty, the claim you want to make should decide the creator. A long-wear foundation needs a makeup artist to prove it; an active serum needs an educator who can explain it responsibly; a fun lipstick launch needs energy and reach. Some practical tips:
- Follow disclosure rules. Health and skincare claims attract extra scrutiny. Read our summary of the ASCI influencer guidelines before you brief anyone.
- Plan around the calendar. Wedding and festive season is peak time for beauty; our guide to festive influencer campaigns covers timing and briefs.
- Brief for honesty. Let creators show real texture, wear time and results. Our influencer brief template helps you set expectations without scripting every word.
- Add local voices. National names bring reach; city creators bring trust. For North India, see our fashion and beauty influencer in Delhi page.
If your beauty campaign also has a lifestyle, festive or family angle, you can view Manmeet Kaur's media kit.